We are an American record label that specializes in hip hop music. With a passion for discovering and nurturing talent, we have proudly signed six incredible acts, including myself. We are dedicated to bringing you the best beats and rhymes. With "so so fresh" records dropping unstoppable hits in 2024, Lorenzo Fresh aka Lorenzo Deray Bartholomew has cemented himself as a rising force in the rap game. Growing up in poverty, the Jack Yates High School grad turned to music as his ticket out, establishing his own label and signing his talented children like Superstar Girl, Jayda B, Detrae, Lil Dantae and Lil Genesis. Now, as CEO of So So Fresh Records, Bartholomew is determined to keep the infectious beats coming, no matter the struggle. With his eyes on the prize, this ambitious rapper-turned-label head is poised to make major waves.